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~type_genre:"Fallstudie"
~subject:"Marketingmanagement"
~subject:"Amazon.com Inc."
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Marketingmanagement
Amazon.com Inc.
Viral marketing
32
Virales Marketing
32
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14
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9
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9
Deutschland
7
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7
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6
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6
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5
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5
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4
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2007
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Stewart, Malcolm
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Handbook of research on integrating social media into strategic marketing
1
International journal of electronic commerce : IJEC
1
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Successful social media and ecommerce strategies in the wine industry
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ECONIS (ZBW)
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Word of mouth impulses boost Wines of Germany : a case study
Schulz, Frank R.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 55-73)
.
2016
Persistent link: https://www.econbiz.de/10011558846
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2
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
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3
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
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4
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
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5
Online social interactions : a natural experiment on word of mouth versus observational learning
Chen, Yubo
;
Wang, Qi
;
Xie, Jinhong
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 238-254
Persistent link: https://www.econbiz.de/10008988453
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6
LichtBlick : nachhaltige und erfolgreiche Positionierung im Zeitalter des Internets
Friege, Christian
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 23-34)
.
2010
Persistent link: https://www.econbiz.de/10009011577
Saved in:
7
twitter im Unternehmen : Einsatzmöglichkeiten des sozialen Netzwerkes twitter im Marketing
Wagner, Robert
-
2010
Persistent link: https://www.econbiz.de/10014005657
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