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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bowen, Melanie"
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Marketing letters : a journal of research in marketing
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A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
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