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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Review valence"
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Search: subject_exact:"Viral marketing"
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Review valence
Viral marketing
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Virales Marketing
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Consumer behaviour
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Online-Marketing
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
3
International journal of hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
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How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
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