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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Word of mouth"
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Word of mouth
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
11
European journal of marketing : EJM
8
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Australasian marketing journal
5
Journal of the Academy of Marketing Science
5
International journal of contemporary hospitality management
4
Asia Pacific journal of marketing and logistics
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Tourism management : research, policies, practice
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Business horizons
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Corporate communications : an international journal
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Electronic commerce research and applications
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European journal of operational research : EJOR
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International journal of industrial organization
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Journal of Islamic marketing
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Journal of Islamic marketing : JIMA
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Journal of business ethics : JOBE
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Journal of customer behaviour
2
Journal of financial services marketing
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Journal of retailing
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Marketing intelligence & planning
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Service business
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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The journal of services marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Asia-Pacific journal of business administration
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Asian journal of business ethics : AJBE
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Benchmarking : an international journal ; BIJ
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Business research quarterly : BRQ
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Cowles Foundation discussion paper
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Economic annals
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Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
3
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
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