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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Cogent business & management"
~person:"Assael, Henry"
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Assael, Henry
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Cogent business & management
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An empirical study of word-of-mouth generation and consumption
Yang, Sha
;
Hu, Mantian Mandy
;
Winer, Russell S.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
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