//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~person:"De, Anwesha"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Advertising effects
1
Consumer behaviour
1
Fernsehwerbung
1
Konsumentenverhalten
1
Online-Marketing
1
Television advertising
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
ad effectiveness
1
online word-of-mouth
1
political marketing
1
quasi-experiment
1
television advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
De, Anwesha
Fossen, Beth L.
3
Schweidel, David A.
3
Godes, David
2
Gopinath, Shyam
2
Lambrecht, Anja
2
Proserpio, Davide
2
Tucker, Catherine
2
Albuquerque, Paulo
1
Bart, Yakov
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Kay-Yut
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Dover, Yaniv
1
Hollenbeck, Brett
1
Jamal, Zainab
1
Krishnamurthi, Lakshman
1
Lu, Xianghua
1
Mai, Feng
1
Mallapragada, Girish
1
Manchanda, Puneet
1
Mayzlin, Dina
1
Moe, Wendy W.
1
Moorthy, Sridhar
1
Packard, Grant
1
Park, Sungsik
1
Pattabhiramaiah, Adithya
1
Pavlidis, Polykarpos
1
Shin, Woochoel
1
Silva, José C.
1
Stephen, Andrew T.
1
Tellis, Gerard J.
1
Thomas, Jacquelyn S.
1
Tirunillai, Seshadri
1
Vana, Prasad
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->