//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bond, Samuel D."
~subject:"Similarity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Similarity
Consumer behaviour
5
Konsumentenverhalten
5
Viral marketing
5
Virales Marketing
5
Emotion
3
Online retailing
3
Online-Handel
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
online word-of-mouth
2
review helpfulness
2
Affective forecasting
1
Anger
1
Discrete emotions
1
E-commerce
1
Electronic Commerce
1
Forecasting model
1
Personalisierung
1
Personalization
1
Preference heterogeneity
1
Prognoseverfahren
1
Präferenztheorie
1
Theory of preferences
1
Word-of-mouth
1
anger
1
anxiety
1
arousal
1
consumer attitudes
1
consumer decision making
1
consumer reviews
1
discrete emotions
1
electronic commerce
1
emotion
1
emotions as social information
1
helpfulness
1
online reviews
1
seller reviews
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bond, Samuel D.
He, Stephen X.
1
Hernández, José M.
1
Herrero, Ángel
1
San Martín, Héctor
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->