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~subject:"Advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising
Viral marketing
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Virales Marketing
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Internet marketing
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Online-Marketing
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Chae, Heeju
1
Chu, Shu-Chuan
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Kim, Juran
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King, Karen Whitehill
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Ko, Eunju
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Nicovich, Stefan G.
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising research
5
Journal of business research : JBR
4
Journal of marketing communications
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Electronic word of mouth as a promotional technique : new insights from social media
2
European journal of operational research : EJOR
2
International journal of procurement management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of international consumer marketing
2
Journal of retailing
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
Applied economics letters
1
Australasian marketing journal
1
Beck-Wirtschaftsberater im dtv
1
Bridging the gap between advertising academia and practice
1
Business research quarterly : BRQ
1
Cogent business & management
1
Corporate communications : an international journal
1
Corporate reputation review
1
Cowles Foundation discussion paper
1
Dutch journal of finance and management
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economies : open access journal
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
2
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
3
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
4
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
5
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
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