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person:"Groeger, Lars"
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Search: subject_exact:"Viral marketing"
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Viral marketing
7
Virales Marketing
7
Social Web
4
Social network
4
Social web
4
Soziales Netzwerk
4
Brand management
3
Internet marketing
3
Markenführung
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Online-Marketing
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Marketing management
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Marketing theory
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Marketingmanagement
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word-of-mouth
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Australien
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Innovationsdiffusion
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Markenartikel
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Netzwerktheorie
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Produkt
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Rules Theory
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Social network analysis
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Transitivity
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English
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Groeger, Lars
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Scott, David Meerman
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Dobele, Angela
8
Fan, Weiguo
8
Godes, David
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Beiträge zum Produkt-Marketing
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Word of mouth and social media
1
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ECONIS (ZBW)
8
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1
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
2
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
3
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
4
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
5
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
6
Markendifferenzierung ohne klassische Werbung? : zur Stimulation sozialer Interaktion zwischen Kunden
Groeger, Lars
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 197-217)
.
2011
Persistent link: https://www.econbiz.de/10008699584
Saved in:
7
Virale Informationsverarbeitung : mit System den Faktor Zufall minimieren
Koppelmann, Udo
;
Groeger, Lars
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003803908
Saved in:
8
Soziale Epidemien : das Phänomen exponentioneller Produktverbreitung ; Bezugsrahmen und resultierende Handlungsempfehlungen
Groeger, Lars
-
2008
Persistent link: https://www.econbiz.de/10013432054
Saved in:
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