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subject:"Deutschland"
~person:"Becker, Jan U."
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Search: subject_exact:"Viral marketing"
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Deutschland
Viral marketing
4
Virales Marketing
4
Consumer behaviour
2
Germany
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Konsumentenverhalten
2
Beziehungsmarketing
1
Customer management
1
Customer referrals
1
Customer value
1
Erfolgsfaktor
1
Geographic distance
1
Geographische Entfernung
1
Kundenwert
1
Mobile communications
1
Mobilkommunikation
1
Network economics
1
Netzwerkökonomik
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Preisdifferenzierung
1
Price discrimination
1
Regional cluster
1
Regionales Cluster
1
Relationship marketing
1
Social network
1
Social relations
1
Soziale Beziehungen
1
Soziales Netzwerk
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Success factor
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Target group
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Targeting
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Telecommunications industry
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Telekommunikationssektor
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Word-of-mouth
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Zielgruppe
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geographic proximity
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homophily
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online reviews
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recommendations
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social influence
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Becker, Jan U.
Skiera, Bernd
3
Adelmann von A., Quirin von
2
Albrecht, Carmen-Maria
2
Arnhold, Ulrike
2
Barrot, Christian
2
Bauer, Hans H.
2
Beck, Jonathan
2
Bouvain, Petra
2
Haber, Tobias E.
2
Hausmann, Andrea
2
Kastner, Olga Louisa
2
Laband, Tom
2
Muskat, Birgit
2
Muskat, Matthias
2
Rassinger, Michael
2
Scheibel, Henrik
2
Schmitt, Philipp
2
Walsh, Gianfranco
2
Alves Werb, Gabriela
1
Angerbauer, Timo
1
Anschütz, Tina
1
Armbrüster, Thomas
1
Bagger, Wencke
1
Baule, Bernward
1
Blaurock, Uwe
1
Bošnjak, Michael
1
Bruckner, Thomas
1
Buys, Sebastian
1
Bär, Sören
1
Caesmann, Marcel
1
Caprettini, Bruno
1
Decker, Reinhold
1
Eckhardt, Thordis
1
Eggert, Andreas
1
Einhorn, Isabelle
1
Elsner, Ralf
1
Erler, Katharina
1
Fantapié Altobelli, Claudia
1
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European journal of marketing : EJM
1
Journal of marketing
1
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ECONIS (ZBW)
2
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1
Impact of service pricing on referral behaviour
Barrot, Christian
;
Becker, Jan U.
;
Meyners, Jannik
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1052-1066
Persistent link: https://www.econbiz.de/10009787133
Saved in:
2
Seeding strategies for viral marketing : an empirical comparison
Hinz, Oliver
;
Skiera, Bernd
;
Barrot, Christian
;
Becker, …
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 55-71
Persistent link: https://www.econbiz.de/10009384665
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