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person:"Groeger, Lars"
~isPartOf:"Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung"
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
Beiträge zum Produkt-Marketing
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European journal of marketing : EJM
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Journal of advertising research
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Journal of marketing communications
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Markendifferenzierung ohne klassische Werbung? : zur Stimulation sozialer Interaktion zwischen Kunden
Groeger, Lars
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 197-217)
.
2011
Persistent link: https://www.econbiz.de/10008699584
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