//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Groeger, Lars"
~subject:"Netzwerktheorie"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Netzwerktheorie
Brand management
Viral marketing
7
Virales Marketing
7
Social Web
4
Social network
4
Social web
4
Soziales Netzwerk
4
Internet marketing
3
Markenführung
3
Online-Marketing
3
Facebook
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Web analytics
2
Webanalyse
2
word-of-mouth
2
Australia
1
Australien
1
Brand
1
Campaign reach
1
Communication
1
Distribution channel
1
Epidemic
1
Epidemie
1
Information dissemination
1
Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
1
Kommunikation
1
Markenartikel
1
Produkt
1
Rules Theory
1
Social network analysis
1
Transitivity
1
Verbreitung
1
Vertriebsweg
1
Viral Marketing
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Groeger, Lars
Augusto, Mário Gomes
5
Loureiro, Sandra Maria Correia
5
Lovett, Mitchell J.
4
Peres, Renana
4
Torres, Pedro M.
4
Wallace, Elaine
4
Arnhold, Ulrike
3
Brandão, Amélia Maria Pinto da Cunha
3
Casidy, Riza
3
Chakraborty, Uttam
3
Dennhardt, Severin
3
Esch, Franz-Rudolf
3
Rahman, Zillur
3
Rita, Paulo
3
Stenger, Daniel
3
Bahreinizad, Manizheh
2
Baker, Andrew M.
2
Bhat, Savita
2
Bilro, Ricardo Godinho
2
Buil, Isabel
2
Buttle, Francis A.
2
Bär, Sören
2
Chen, Qimei
2
Chen, Tsai
2
Dahl Winther, Christian
2
De Chernatony, Leslie
2
Dessart, Laurence
2
Dewnarain, Senika
2
Donthu, Naveen
2
Eelen, Jiska
2
Esmaeilpour, Majid
2
Esmark Jones, Carol L.
2
Fantapié Altobelli, Claudia
2
Fatma, Mobin
2
Fetscherin, Marc
2
Guerreiro, João Pedro Silva Martins
2
Hayes, Jameson L.
2
He, Yi
2
Herhausen, Dennis
2
more ...
less ...
Published in...
All
Beiträge zum Produkt-Marketing
1
Journal of marketing communications
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Word of mouth and social media
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
3
Markendifferenzierung ohne klassische Werbung? : zur Stimulation sozialer Interaktion zwischen Kunden
Groeger, Lars
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 197-217)
.
2011
Persistent link: https://www.econbiz.de/10008699584
Saved in:
4
Soziale Epidemien : das Phänomen exponentioneller Produktverbreitung ; Bezugsrahmen und resultierende Handlungsempfehlungen
Groeger, Lars
-
2008
Persistent link: https://www.econbiz.de/10013432054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->