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person:"Groeger, Lars"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Virales Marketing"
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Soziales Netzwerk
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Groeger, Lars
Van Den Bulte, Christophe
6
Atayev, Atabek
3
Buttle, Francis A.
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Campbell, Arthur
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Libai, Barak
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Pinho, José Carlos
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Soares, Ana Maria
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Beiträge zum Produkt-Marketing
1
European journal of marketing : EJM
1
Journal of advertising research
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ECONIS (ZBW)
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Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
3
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
4
Soziale Epidemien : das Phänomen exponentioneller Produktverbreitung ; Bezugsrahmen und resultierende Handlungsempfehlungen
Groeger, Lars
-
2008
Persistent link: https://www.econbiz.de/10013432054
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