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person:"Helm, Roland"
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Personality psychology
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Persönlichkeitspsychologie
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Virales Marketing
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Helm, Roland
Law, Chun Hung Roberts
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Berger, Jonah
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Filieri, Raffaele
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Loureiro, Sandra Maria Correia
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Tan, Yong
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Dwivedi, Yogesh Kumar
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East, Robert
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Dens, Nathalie
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Ranaweera, Chatura
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Gu, Bin
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Kundenintegration 2.0
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ECONIS (ZBW)
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The motivation structure of electronic word-of-mouth : effects of personality on the generation of online articulations
Helm, Roland
;
Möller, Michael
-
2011
Persistent link: https://www.econbiz.de/10009157643
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2
Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
- In:
Kundenintegration 2.0
,
(pp. 147-177)
.
2011
Persistent link: https://www.econbiz.de/10009302935
Saved in:
3
Offline- versus Online Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
-
2010
Persistent link: https://www.econbiz.de/10003932905
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