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person:"Okazaki, Shintaro"
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Search: subject_exact:"Virales Marketing"
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Virales Marketing
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Okazaki, Shintaro
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
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Dwivedi, Yogesh Kumar
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East, Robert
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Bigné Alcañiz, J. Enrique
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Dens, Nathalie
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Gopinath, Shyam
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Karjaluoto, Heikki
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Pavlou, Paul A.
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Peres, Renana
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Ranaweera, Chatura
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Akram, Umair
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Chu, Shu-Chuan
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Fan, Weiguo
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International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Marketing : metaphors and metamorphosis
1
Psychology & marketing
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ECONIS (ZBW)
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Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Saved in:
2
The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
3
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
4
Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
Saved in:
5
Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro
- In:
Marketing : metaphors and metamorphosis
,
(pp. 118-131)
.
2008
Persistent link: https://www.econbiz.de/10003746820
Saved in:
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