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~isPartOf:"Journal of marketing management : MM"
~person:"Archer-Brown, Chris"
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Journal of marketing management : MM
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Examining the information value of virtual communities : factual versus opinion-based message content
Archer-Brown, Chris
;
Piercy, Niall
;
Joinson, Adam N.
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 421-438
Persistent link: https://www.econbiz.de/10009761854
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