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~isPartOf:"Journal of marketing management : MM"
~subject:"Viral marketing"
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Search: subject_exact:"Virtual community"
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Viral marketing
Social Web
71
Social web
71
Consumer behaviour
31
Konsumentenverhalten
31
Internet marketing
24
Online-Marketing
24
Brand management
20
Markenführung
20
Virales Marketing
17
social media
17
Beziehungsmarketing
9
Relationship marketing
9
Social network
9
Soziales Netzwerk
9
Virtual reality
8
Virtuelle Realität
8
Brand image
7
Markenimage
7
E-commerce
6
Electronic Commerce
6
Marketing management
6
Marketingmanagement
6
netnography
6
Customer integration
5
Internet
5
Kundenintegration
5
Customer satisfaction
4
Digitalisierung
4
Digitization
4
Kundenzufriedenheit
4
Public relations
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
identity
4
Öffentlichkeitsarbeit
4
Advertising effects
3
Facebook
3
Media industries
3
Mediensektor
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Andrews, Lynda
1
Archer-Brown, Chris
1
Bianchi, Constanza
1
Buhalis, Dimitrios
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Burton, Suzan
1
Buttle, Francis A.
1
Calder, Bobby J.
1
Canhoto, Ana Isabel Domingos
1
Cappellini, Benedetta
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Clark, Moira
1
Ekinci, Yuksel
1
Fazal-e-Hasan, Syed
1
Ferdinand, Nicole
1
Golf-Papez, Maja
1
Groeger, Lars
1
Gummerus, Johanna
1
Harrigan, Paul
1
Hodis, Monica Alexandra
1
Huang, Lei
1
Huo, Qunying
1
Inversini, Alessandro
1
Joinson, Adam N.
1
Khan, Aila
1
Kim, Su Jung
1
Liang, Silvia Wan-ju
1
Liljander, Veronica
1
Mallik, Girijasankar
1
Malthouse, Edward C.
1
Meneses, Rita W.
1
Michaelidou, Nina
1
Moraes, Caroline
1
Mueller, Claudia
1
Occhiocupo, Nicoletta
1
Palmer, Adrian
1
Piercy, Niall
1
Sashittal, Hemant Chaitanya
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Sepp, Marianne
1
Soboleva, Alena
1
Sriramachandramurthy, Rajendran
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Vandenbosch, Mark B.
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
92
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Electronic commerce research
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
2
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena
;
Burton, Suzan
;
Mallik, Girijasankar
; …
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Saved in:
3
Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja
;
Veer, Ekant
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
Saved in:
4
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
A space of one's own : spatial and identity liminality in an online community of mothers
Cappellini, Benedetta
;
Yen, Dorothy Ai-wan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1260-1283
Persistent link: https://www.econbiz.de/10011585306
Saved in:
7
Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.
;
Inversini, Alessandro
;
Buhalis, …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
Saved in:
8
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
9
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
10
Customer service 140 characters at a time : the users' perspective
Canhoto, Ana Isabel Domingos
;
Clark, Moira
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 522-544
Persistent link: https://www.econbiz.de/10009775429
Saved in:
11
Examining the information value of virtual communities : factual versus opinion-based message content
Archer-Brown, Chris
;
Piercy, Niall
;
Joinson, Adam N.
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 421-438
Persistent link: https://www.econbiz.de/10009761854
Saved in:
12
A study of trust over time within a social network mediated environment
Palmer, Adrian
;
Huo, Qunying
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
Saved in:
13
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
14
Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-ju
;
Ekinci, Yuksel
;
Occhiocupo, Nicoletta
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 584-606
Persistent link: https://www.econbiz.de/10009776469
Saved in:
15
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
16
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
17
Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
Saved in:
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