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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Chen, Shuai"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
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