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~person:"Bennett, Elisabeth E."
~person:"Rauschnabel, Philipp A."
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Bennett, Elisabeth E.
Rauschnabel, Philipp A.
Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
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Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
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Advances in developing human resources : ADHR
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Psychology & marketing
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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ECONIS (ZBW)
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
Understanding the diffusion of virtual reality glasses : the role of media, fashion and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
Saved in:
6
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
7
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
8
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
9
Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.
;
Rauschnabel, Philipp A.
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 83-109)
.
2016
Persistent link: https://www.econbiz.de/10011508961
Saved in:
10
How an intranet provides opportunities for learning organizational culture : implications for virtual HRD
Bennett, Elisabeth E.
- In:
Advances in developing human resources : ADHR
16
(
2014
)
3
,
pp. 296-319
Persistent link: https://www.econbiz.de/10010404394
Saved in:
11
Introducing new perspectives on virtual human resource development
Bennett, Elisabeth E.
- In:
Advances in developing human resources : ADHR
16
(
2014
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10010404398
Saved in:
12
New perspectives on virtual human resource development
Bennett, Elisabeth E.
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010404401
Saved in:
13
The coming paradigm shift : synthesis and future directions for virtual HRD
Bennett, Elisabeth E.
- In:
Advances in developing human resources : ADHR
12
(
2010
)
6
,
pp. 728-741
Persistent link: https://www.econbiz.de/10008938923
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