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isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebswirtschaftsstudium"
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The journal of brand management : an international journal
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
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Journal of the Academy of Business Education : JABE
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It's a brand new world : teaching brand management in virtual environments
Belei, Nina
;
Noteborn, Gwen
;
Ruyter, Ko de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009232997
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