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isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
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The journal of brand management : an international journal
Journal of business research : JBR
16
International journal of networking and virtual organisations : IJNVO
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Psychology & marketing
9
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
Business horizons
6
Commercial transactions in the virtual world : issues and opportunities
5
Journal of management information systems : JMIS
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information systems research : ISR
4
International journal of product development : IJPD
4
Southern economic journal
4
Tourism management : research, policies, practice
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advances in educational technologies and instructional design (AETID) book series
3
Asia Pacific journal of marketing and logistics
3
Business & information systems engineering
3
Computational and mathematical organization theory
3
Electronic commerce research
3
Human resource management review
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of behavioral and experimental economics
3
Journal of consumer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Management information systems : mis quarterly
3
Synthetic worlds : emerging technologies in education and economics
3
Young consumers : insight and ideas for responsible marketers
3
Advances in developing human resources : ADHR
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Data documentation / DIW
2
Decision sciences : DS
2
E-collaboration ; Vol. 3
2
Electronic markets : the international journal on networked business
2
Faculty & research / Insead : working paper series
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Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
Saved in:
2
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
3
Special issue: Digital and virtual world research on brands and marketing development
2011
Persistent link: https://www.econbiz.de/10009373422
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