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~subject:"Brand management"
~subject:"Öffentlichkeitsarbeit"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Virtuelle Gemeinschaft"
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Brand management
Öffentlichkeitsarbeit
Social Web
77
Social web
77
Consumer behaviour
34
Konsumentenverhalten
34
Internet marketing
18
Online-Marketing
18
Viral marketing
15
Virales Marketing
15
Markenführung
11
social media
11
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Markenimage
9
Virtual reality
9
Virtuelle Realität
9
Advertising
7
Advertising effects
7
Social network
7
Soziales Netzwerk
7
Werbewirkung
7
Werbung
7
Artificial intelligence
6
Künstliche Intelligenz
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand
5
Information dissemination
5
Informationsverbreitung
5
Markenartikel
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
artificial intelligence
5
virtual reality
5
Bibliometrics
4
Bibliometrie
4
Celebrity endorsement
4
Celebrity-Werbung
4
Customer integration
4
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11
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11
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11
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Aboulnasr, Khaled
1
Bauer, Brittney C.
1
Bhattacharjee, Debashree Roy
1
Dimitriu, Radu
1
Ekinci, Yuksel
1
Guesalaga, Rodrigo
1
Haggerty, Nicole
1
Honora, Andreawan
1
Keeling, Kathleen A.
1
Koçak, Akın
1
Kuanr, Abhisek
1
Liao, Junyun
1
Lo, Fang Yi
1
Mau, Gunnar
1
Moharana, Tapas Ranjan
1
Mousavi, Sahar
1
Park, Taehoon
1
Peng, Jing-Xiang
1
Pradhan, Debasis
1
Roper, Stuart
1
Sauer, Nicola E.
1
Schramm-Klein, Hanna
1
Steinmann, Sascha
1
Tran, Gina A.
1
Veloutsou, Cleopatra
1
Zadeh, Maryam Memar
1
Özer, Alper
1
Özer, Mehmet
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Psychology & marketing
Journal of business research : JBR
115
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Corporate communications : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : innovations in planning and applied research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of marketing communications
27
Business horizons
26
Journal of communication management : an international journal
25
International journal of advertising : the review of marketing communications
24
Tourism management : research, policies, practice
23
Journal of marketing management : MM
22
SpringerLink / Bücher
22
Journal of internet commerce
19
Springer eBook Collection
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Journal of promotion management : JPM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Journal of fashion marketing and management
13
Technological forecasting & social change : an international journal
13
Corporate reputation review : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of service management
10
Research
10
Springer Proceedings in Business and Economics
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
9
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ECONIS (ZBW)
11
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
3
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
4
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
5
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
6
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
7
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
8
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Saved in:
9
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
10
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
11
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
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