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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of business research : JBR"
~person:"Park, Minjung"
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Journal of retailing and consumer services
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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