Bhatti, Khurram L.; Latif, Seemab - In: Eurasian Journal of Business and Management 2 (2014) 1, pp. 24-35
In present Post-Modern Era, the competitive situation in the business is characterized by a cut throat competition, which subsequently results in companies and retailers to pay almost anything for undifferentiated merchandising. This merchandising tool is being used by today’s retailer to...