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~subject:"Marktforschung"
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Marktforschung
Visualisierung
1,094
Visualization
1,080
Consumer behaviour
142
Konsumentenverhalten
142
visualization
133
Theorie
69
Wahrnehmung
69
Theory
68
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67
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66
Management-Informationssystem
66
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62
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61
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52
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52
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47
Prozessmanagement
47
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46
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46
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45
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44
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44
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41
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41
United States
41
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39
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39
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39
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38
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Cognition
34
Kognition
34
Markenimage
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Organisatorischer Wandel
34
Organizational change
34
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1
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1
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1
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1
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1
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1
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1
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1
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Qualitative market research : an international journal
4
Arbeitsberichte des Instituts für Informatik, Friedrich-Alexander-Universität Erlangen Nürnberg
1
ERIM report series research in management
1
Electronic commerce research
1
Handbook of qualitative research methods in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Organizational research methods : ORM
1
Psychology & marketing
1
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1
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1
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1
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1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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1
The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
Saved in:
2
Grounded visual pattern analysis : photographs in organizational field studies
Shortt, Harriet L.
;
Warren, Samantha K.
- In:
Organizational research methods : ORM
22
(
2019
)
2
,
pp. 539-563
Persistent link: https://www.econbiz.de/10012005509
Saved in:
3
Knowledge mapping of social commerce research : a visual analysis using CiteSpace
Cui, Yi
;
Mou, Jian
;
Liu, Yanping
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 837-868
Persistent link: https://www.econbiz.de/10011936342
Saved in:
4
Funmax 4D Animation Theatre
Malik, Rashmi
;
Shah, Kalpit
;
Yerrabolu, Brahmeswarar
; …
- In:
Strategic marketing cases in emerging markets
,
(pp. 79-97)
.
2017
Persistent link: https://www.econbiz.de/10011667539
Saved in:
5
Popular research topics in marketing journals, 1995-2014
Cho, Yung-Jan
;
Fu, Pei-Wen
;
Wu, Chi-Cheng
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 52-72
Persistent link: https://www.econbiz.de/10011777325
Saved in:
6
Gemeinsam mehr als die Summe ihrer Teile : Design und Marktforschung gestalten Transformationsprozesse der Zukunft
Keim, Gerhard
;
Gailing, Virginie
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 63-77)
.
2016
Persistent link: https://www.econbiz.de/10011549068
Saved in:
7
Video methods in strategy research : focusing on embodied cognition
Gylfe, Philip
;
Franck, Henrika
;
LeBaron, Curtis
; …
- In:
Strategic management journal
37
(
2016
)
1
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011498576
Saved in:
8
Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
Saved in:
9
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
10
One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin
;
Aung, May
;
Rohani, Khalil
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 300-318
Persistent link: https://www.econbiz.de/10010430685
Saved in:
11
Beyond projection : using collaborative visualization to conduct qualitative interviews
Comi, Alice
;
Bischof, Nicole
;
Eppler, Martin J.
- In:
Qualitative research in organizations and management : …
9
(
2014
)
2
,
pp. 110-133
Persistent link: https://www.econbiz.de/10010387819
Saved in:
12
Visual and projective methods in Asian research : commentary
Belk, Russell W.
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10010204006
Saved in:
13
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
Saved in:
14
Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
Saved in:
15
Constructing audio-visual representations of consumer archetypes
Caldwell, Marylouise
;
Henry, Paul
;
Alman, Ariell
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10003940053
Saved in:
16
Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth
-
2009
Persistent link: https://www.econbiz.de/10003916618
Saved in:
17
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa
;
Cayla, Julien
- In:
Handbook of qualitative research methods in marketing
,
(pp. 279-290)
.
2006
Persistent link: https://www.econbiz.de/10003445854
Saved in:
18
Der Einfluss computeranimierter Produktpräsentationen auf die Validität von Konzepttests : eine informationsökonomische Analyse alternativer Präsentationsformen
Aßmann, Jörg
-
2003
Persistent link: https://www.econbiz.de/10001962121
Saved in:
19
Visualisierung quantitativer Markterfolgsdaten : Möglichkeiten und Grenzen der automatisierten Erstellung von Präsentationen im Marktforschungsbereich
Christ, Volko
-
2001
Persistent link: https://www.econbiz.de/10013436155
Saved in:
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