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~person:"Minahan, Stella"
~person:"Breuer, Christoph"
~subject:"Markenführung"
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Markenführung
Visual perception
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Visuelle Wahrnehmung
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Consumer behaviour
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Minahan, Stella
Breuer, Christoph
Ermer, Beatrice
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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