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~subject:"Werbepsychologie"
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Search: subject_exact:"Visuelle Wahrnehmung"
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Werbepsychologie
Visuelle Wahrnehmung
320
Visual perception
261
Konsumentenverhalten
122
Consumer behaviour
121
eye tracking
53
Werbewirkung
50
Advertising effects
49
Wahrnehmung
48
Perception
44
Experiment
43
Eye tracking
39
Decision
25
Entscheidung
25
Product design
23
Produktgestaltung
23
Internet marketing
22
Online-Marketing
22
Visualisierung
21
Deutschland
19
Germany
19
Visualization
17
Werbung
17
Brand image
15
Markenimage
15
Brand management
14
Ladengestaltung
14
Markenführung
14
Neuromarketing
14
Store design
14
USA
14
Advertising
13
Cognition
13
Emotion
13
Kognition
13
Online retailing
13
Online-Handel
13
Theorie
13
Ästhetik
13
Consumer preferences
12
Kaufentscheidung
12
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6
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2
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4
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4
Article in journal
2
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2
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1
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English
5
German
3
Author
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Hamelin, Nicolas
2
Abraham, Christopher
1
Dahl, Darren W.
1
Driver, Nicholas
1
Hoeffler, Steve
1
Kellaris, James J.
1
Kramer, Dominik
1
Lipscombe, Joe
1
Pieters, Rik
1
Pillai, Jayarethanam
1
Ronft, Steffen
1
Sundar, Aparna
1
Thaichon, Park
1
Traindl, Arndt
1
Wedel, Michel
1
Zacharia, Anish Babu
1
Zhao, Min
1
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Developing digital marketing : relationship perspectives
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
Retail branding
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
8
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1
An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu
;
Hamelin, Nicolas
- In:
Developing digital marketing : relationship perspectives
,
(pp. 155-180)
.
2021
Persistent link: https://www.econbiz.de/10012586411
Saved in:
2
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
3
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
4
Blue-washing the green halo : how colors color ethical judgments
Sundar, Aparna
;
Kellaris, James J.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 63-74)
.
2016
Persistent link: https://www.econbiz.de/10011593188
Saved in:
5
Optimal visualization aids and temporal framing for new products
Zhao, Min
;
Dahl, Darren W.
;
Hoeffler, Steve
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1137-1151
Persistent link: https://www.econbiz.de/10010473288
Saved in:
6
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
7
Neuromarketing : die innovative Visualisierung von Emotionen
Traindl, Arndt
-
2007
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003489645
Saved in:
8
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
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