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subject:"Kommunikation"
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Search: subject_exact:"Visuelle Wahrnehmung"
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Kommunikation
Visuelle Wahrnehmung
319
Visual perception
260
Konsumentenverhalten
121
Consumer behaviour
120
eye tracking
53
Werbewirkung
50
Advertising effects
49
Wahrnehmung
48
Perception
44
Experiment
43
Eye tracking
39
Decision
25
Entscheidung
25
Product design
23
Produktgestaltung
23
Internet marketing
22
Online-Marketing
22
Visualisierung
21
Deutschland
19
Germany
19
Visualization
17
Werbung
17
Brand image
15
Markenimage
15
Brand management
14
Ladengestaltung
14
Markenführung
14
Neuromarketing
14
Store design
14
USA
14
Advertising
13
Cognition
13
Emotion
13
Kognition
13
Online retailing
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Online-Handel
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Theorie
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Ästhetik
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Consumer preferences
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Casado-Aranda, Luis-Alberto
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Easterby, Ronald
1
Ibáñez-Zapata, José-Ángel
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Mau, Gunnar
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Meunier, Jean-Pierre
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Schramm-Klein, Hanna
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Steinmann, Sascha
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Psychology & marketing
1
Questions de communication
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ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
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Evaluating communication effectiveness through eye tracking : benefits, state of the art, and unresolved questions
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
International journal of business communication : IJBC …
60
(
2023
)
1
,
pp. 24-61
Persistent link: https://www.econbiz.de/10014228968
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2
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
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3
Information design : the design and evaluation of signs and printed material
Easterby, Ronald
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004561995
Saved in:
4
Essai sur l'image et la communication
Meunier, Jean-Pierre
-
1980
Persistent link: https://www.econbiz.de/10004617128
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