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subject:"USA"
~accessRights:"restricted"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Working paper / National Bureau of Economic Research, Inc.
37
NBER working paper series
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Industrial relations : a journal of economy & society
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Informal ethnic entrepreneurship : future research paradigms for creating innovative business activity
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International journal of economics and finance
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Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
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2
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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