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~subject:"Consumer behaviour"
~person:"Byun, Sang-eun"
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Here today, gone tomorrow : consumer reactions to perceived limited availability
Byun, Sang-eun
;
Sternquist, Brenda J.
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009551716
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