//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~person:"Xie, Guang-Xin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Wahrnehmungsmessung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Advertising regulation
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Perception
1
Sales promotion
1
Verkaufsförderung
1
Wahrnehmung
1
Werbebeschränkung
1
Werbewirkung
1
Werbung
1
advertising effect
1
advertising skepticism
1
deceptive advertising
1
defensive supicion
1
perceived effectiveness
1
third-person perception
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Xie, Guang-Xin
Antheunis, Marjolijn L.
1
Bellman, Steven
1
Bettels, Jannick
1
Bishop, Melissa M.
1
Brocato, E. Deanne
1
Chan, Fong Yee
1
Christy, Timothy P.
1
Dodoo, Naa Amponsah
1
Erdogan, B. Zafer
1
Ferrucci, Patrick
1
Gaeth, Gary J.
1
Haase, Janina
1
Haley, Eric
1
Havard, Cody T.
1
Jain, Gaurav
1
Jeong, Se-Hoon
1
Jung, A-Reum
1
Jung, Jae Min
1
Kim, Soojin
1
Kim, Yoojung
1
Lee, Jinha
1
Lim, Heejin
1
Lowe, Ben
1
Myers, Jun
1
Nai, Alessandro
1
Nayakankuppam, Dhananjay
1
Noort, Guda van
1
Petrovici, Dan
1
Reijmersdal, Eva A. van
1
Rossiter, John R.
1
Ryan, Timothy D.
1
Schweda, Anika
1
Seeberg, Henrik Bech
1
Shrivastava, Sunaina
1
Varan, Duane
1
Vijayalakshmi, Akshaya
1
Wiedmann, Klaus-Peter
1
Wu, Linwan
1
more ...
less ...
Published in...
All
Journal of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->