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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~person:"Nam, Myungwoo"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Hamburger Schriften zur Marketingforschung
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The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
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