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~subject:"Konsumgütermarketing"
~person:"Hahne, Henric"
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Konsumgütermarketing
Category Management
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Consumer goods marketing
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Hahne, Henric
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Reihe: Marketing : MAR
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Category Management aus Herstellersicht : ein Konzept des vertikalen Marketing und dessen organisatorische Implikationen
Hahne, Henric
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1998
Persistent link: https://www.econbiz.de/10000666736
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