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~person:"Balasubramanian, Siva Kumar"
~person:"Bauer, Hans H."
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Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
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1998
Persistent link: https://www.econbiz.de/10013416561
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
Persistent link: https://www.econbiz.de/10012879385
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The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
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1986
Persistent link: https://www.econbiz.de/10000732590
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