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~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Aufsatz im Buch"
~subject:"Brand management"
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Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
Gülmez, Emrah
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Cases on digital strategies and management issues in …
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(pp. 200-235)
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2022
Persistent link: https://www.econbiz.de/10012814164
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