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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~language:"eng"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
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Journal of advertising : official publication of the American Academy of Advertising
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Consumer goods Europe
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International journal of consumer studies
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Ab 1981: Produktiestatistieken industrie
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Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
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Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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