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~person:"Németi, Florian"
~person:"Donzé, Pierre-Yves"
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The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves
- In:
Business history
62
(
2020
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10012181750
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Technological innovation and brand management : the Japanese watch industry since the 1990s
Donzé, Pierre-Yves
;
Borel, David
- In:
Journal of Asia Pacific business
20
(
2019
)
2
,
pp. 82-101
Persistent link: https://www.econbiz.de/10012180202
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