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~person:"Hass, Berthold H."
~person:"Wirtz, Bernd W."
~isPartOf:"International journal of electronic business : IJEB"
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Beziehungsmarketing
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Brand management
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International journal of electronic business : IJEB
Web 2.0 : neue Perspektiven für Marketing und Medien
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Journal of electronic commerce research : JECR
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
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Handbook of strategic e-business management
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International journal of electronic business
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Long range planning : LRP ; international journal of strategic management
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Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
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