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~person:"Hass, Berthold H."
~person:"Wirtz, Bernd W."
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Web 2.0"
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Soziales Netzwerk
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Hass, Berthold H.
Wirtz, Bernd W.
Kuchler, Theresa
18
Stroebel, Johannes
18
Bailey, Michael
12
Sabatini, Fabio
12
Gaudeul, Alexia
9
Whinston, Andrew B.
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Cao, Ruiqing
7
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Fang, Xiao
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Kane, Gerald C.
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Nobre, Helena
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Pantano, Eleonora
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Qiu, Liangfei
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Russel, Dominic
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Zenou, Yves
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Zhou, Junjie
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Acemoglu, Daron
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Bai, Xue
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International journal of electronic business : IJEB
1
Journal of electronic commerce research : JECR
1
Reihe: Marketing und Medien
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
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ECONIS (ZBW)
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Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
Brand Community Management in Social Media : eine empirische Analyse zu Erfolgsfaktoren und -wirkung
Göttel, Vincent
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011890010
Saved in:
3
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
4
Potenziale sozialer Netzwerke für Unternehmen
Cyganski, Petra
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003652402
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