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~isPartOf:"Branding and sustainable competitive advantage : building virtual presence"
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Brand management
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Markenführung
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Social Web
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Social web
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Web 2.0 technologies
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Web 2.0-Technologien
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E-Learning
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Kansas State University
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Devasagayam, P. Raj
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Hai-Jew, Shalin
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VanDen Heuvel, Dana
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Wilson, Jonathan A. J.
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Branding and sustainable competitive advantage : building virtual presence
SpringerLink / Bücher
64
HMD : Praxis der Wirtschaftsinformatik
26
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Psychology & marketing
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
International journal of information technology and management : IJITM
12
Research
12
Social Software in Unternehmen
11
Springer eBook Collection
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of business research : JBR
10
Journal of organizational computing and electronic commerce
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of travel and tourism marketing
9
Management information systems : mis quarterly
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Premier reference source
9
Public choice
9
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
9
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
9
ZEW discussion papers
9
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
8
The learning organization : TLO ; the international journal of critical studies in organizational learning
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Information systems research : ISR
7
International journal of internet marketing and advertising : IJIMA
7
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
7
Knowledge networks : the social software perspective
7
Social media listening and monitoring for business applications
7
Technological forecasting & social change : an international journal
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GeoFree BrandComms : building and sustaining virtual brand communities
Devasagayam, P. Raj
;
VanDen Heuvel, Dana
- In:
Branding and sustainable competitive advantage : …
,
(pp. 177-188)
.
2012
Persistent link: https://www.econbiz.de/10009707101
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2
The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 136-160)
.
2012
Persistent link: https://www.econbiz.de/10009707210
Saved in:
3
Taking public health learning global through branding and identity management
Hai-Jew, Shalin
- In:
Branding and sustainable competitive advantage : …
,
(pp. 24-45)
.
2012
Persistent link: https://www.econbiz.de/10009707220
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