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  • Search: subject_exact:"Web analytics"
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Year of publication
Subject
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Web analytics 284 Webanalyse 280 Social Web 110 Social web 110 Online-Marketing 78 Internet marketing 76 Consumer behaviour 58 Konsumentenverhalten 58 Website 30 Data Mining 28 Electronic Commerce 27 Data mining 26 Web 2.0 technologies 26 Web 2.0-Technologien 26 Online retailing 24 Online-Handel 24 E-commerce 23 Internet 23 Search engine 21 Suchmaschine 21 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Relationship marketing 17 Big data 15 Marketing management 15 Marketingmanagement 15 Viral marketing 15 Virales Marketing 15 web analytics 15 Advertising effects 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11
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Online availability
All
Undetermined 76 Free 44 CC license 1
Type of publication
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Article 209 Book / Working Paper 91
Type of publication (narrower categories)
All
Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 55 Book section 55 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 16 Working Paper 15 Arbeitspapier 14 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Article 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 research-article 1 viewpoint 1
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Language
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English 245 German 47 Undetermined 6 Spanish 2 French 1
Author
All
Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Zumstein, Darius 3 Araújo, Noelia 2 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Fraiz, José Antonio 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Kamasak, Rifat 2 Keßler, Esther 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
All
HMD : Praxis der Wirtschaftsinformatik 8 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2 Policy research working paper : WPS 2
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Source
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ECONIS (ZBW) 287 RePEc 7 Other ZBW resources 4 EconStor 2
Showing 1 - 10 of 300
Cover Image
Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia
Magne Andia, Noelia Debbie; Lenis Abastoflor, María Cecilia - 2024
Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...
Persistent link: https://www.econbiz.de/10014540930
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Big-Data-Einblicke in den Ausbildungsmarkt : eine Analyse von Mindest-Schulabschlüssen in Online-Stellenanzeigen für Ausbildungsplätze
Schnelle, Caroline - 2024
Persistent link: https://www.econbiz.de/10015076745
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Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia
Magne Andia, Noelia Debbie; Lenis Abastoflor, María Cecilia - 2024
Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...
Persistent link: https://www.econbiz.de/10014480856
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Do financial advisors have different beliefs than lay people?
Rumpf, Matthias; Chaliasos, Michaēl; Kosyakova, Tetyana; … - 2024
Persistent link: https://www.econbiz.de/10015079940
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Handwerk in regionalen Innovationssystemen : eine Webscraping-Analyse
Proeger, Till; Alhusen, Harm <Jr.>; Meub, Lukas; Bizer, … - 2024
Regionale Innovationssysteme (RIS) beschreiben das Zusammenwirken von Unternehmen, dem Hochschulsystem und staatlichen Akteuren, wobei die Innovations- und Wettbewerbsfähigkeit einer Region im Fokus steht. Dabei ist die Weitergabe innovativen Wissens aus dem Bereich von Forschung und...
Persistent link: https://www.econbiz.de/10015080972
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2023
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...
Persistent link: https://www.econbiz.de/10014257093
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Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav; Miklosik, Andrej - In: Eurasian Business and Economics Perspectives : …, (pp. 101-112). 2023
Persistent link: https://www.econbiz.de/10014436512
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Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
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Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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Investigating the themes in supply chain finance : the emergence of blockchain as a disruptive technology
Kucukaltan, Berk; Kamasak, Rifat; Yalcinkaya, Baris; … - In: International journal of production research 62 (2024) 22, pp. 8173-8192
Persistent link: https://www.econbiz.de/10015095398
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