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person:"Mkono, Muchazondida"
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International journal of hospitality management
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ECONIS (ZBW)
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1
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
3
Applying Quan and Wang's structural model of the tourist experience : a Zimbabwean netnography of food tourism
Mkono, Muchazondida
;
Markwell, Kevin
;
Wilson, Erica
- In:
Tourism management perspectives : TMP
5
(
2013
),
pp. 68-74
Persistent link: https://www.econbiz.de/10009719581
Saved in:
4
A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences
Mkono, Muchazondida
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 387-394
Persistent link: https://www.econbiz.de/10009503306
Saved in:
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