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~isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"Viral marketing"
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From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Chaffey, Dave
;
Patron, Mark
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009614664
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