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Journal of marketing management : MM
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A netnographic sensibility : developing the netnographic/social listening boundaries
Reid, Emma
;
Duffy, Katherine
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
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3
Web-based forums and metaphysical branding
Oakes, Steve
;
Dennis, Noel
;
Oakes, Helen
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 607-624
Persistent link: https://www.econbiz.de/10009776465
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