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~subject:"Social Web"
~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Handbook of social media management : value chain and business models in changing media markets
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Journal of consumer behaviour : an international research review
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Psychology & marketing
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The Routledge companion to digital consumption
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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NBER working paper series
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The journal of personal selling & sales management : JPSSM
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Tourism planning & development
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Young consumers : insight and ideas for responsible marketers
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Advances in marketing, customer relationship management and E-services book series
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Contemporary economic challenges : changes and directions of development
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
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Disruptive platforms : markets, ecosystems, and monopolists
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Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Deka, Gautam
;
Rathore, Sumangla
;
Panwar, Avinash
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 154-167)
.
2016
Persistent link: https://www.econbiz.de/10011430642
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