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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Handbook of social media management : value chain and business models in changing media markets
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Blessed are the geeks : an ethnographic study of consumer networks in social media, 2006 - 2012
Croft, Robin
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 545-561
Persistent link: https://www.econbiz.de/10009775428
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
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