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Year of publication
Subject
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Web analytics 282 Webanalyse 282 Social Web 111 Social web 111 Online-Marketing 77 Internet marketing 75 Consumer behaviour 58 Konsumentenverhalten 58 Website 29 Data Mining 27 Web 2.0 technologies 26 Web 2.0-Technologien 26 Data mining 25 Electronic Commerce 25 Online retailing 24 Online-Handel 24 Internet 22 E-commerce 20 Search engine 20 Suchmaschine 20 Deutschland 19 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Big Data 17 Relationship marketing 17 Viral marketing 15 Virales Marketing 15 Advertising effects 14 Big data 14 Marketing management 14 Marketingmanagement 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11 Markenimage 11
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Online availability
All
Undetermined 70 Free 36 CC license 1
Type of publication
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Article 195 Book / Working Paper 87
Type of publication (narrower categories)
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Article in journal 130 Aufsatz in Zeitschrift 130 Aufsatz im Buch 55 Book section 55 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 16 Arbeitspapier 13 Case study 13 Fallstudie 13 Working Paper 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1
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Language
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English 237 German 46
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Keßler, Esther 2 Kinne, Jan 2 Kjeldgaard, Dannie 2 Knudsen, Gry Høngsmark 2 Kozinets, Robert V. 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 7 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 Handbook of qualitative research methods on human resource management : innovative techniques 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2
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Source
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ECONIS (ZBW) 282
Showing 1 - 10 of 282
Cover Image
Phygital marketing and the pain of paying : an Amazon Go netnographic case study
Boudri, Rachid; Bentalha, Badr; Benjelloun, Omar - In: AI and data engineering solutions for effective marketing, (pp. 348-363). 2024
Persistent link: https://www.econbiz.de/10015101085
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Identifizierung von Technologie- und Innovationstrends der Berliner Wirtschaft auf Basis von Webseiten-Analysen : Ergebnisbericht : Studie im Auftrag der Technologiestiftung Berlin
Rammer, Christian; Kinne, Jan; Argus, Simon; Luipold, Uwe - 2025
Persistent link: https://www.econbiz.de/10015543163
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Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
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Big-Data-Einblicke in den Ausbildungsmarkt : eine Analyse von Mindest-Schulabschlüssen in Online-Stellenanzeigen für Ausbildungsplätze
Schnelle, Caroline - 2024
Persistent link: https://www.econbiz.de/10015076745
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Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav; Miklosik, Andrej - In: Eurasian Business and Economics Perspectives : …, (pp. 101-112). 2023
Persistent link: https://www.econbiz.de/10014436512
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Do financial advisors have different beliefs than lay people?
Rumpf, Matthias; Chaliasos, Michaēl; Kosyakova, Tetyana; … - 2024
Persistent link: https://www.econbiz.de/10015079940
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The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan; Kamasak, Rifat; Yalcinkaya, Baris - In: Analytics Enabled Decision Making, (pp. 245-264). 2023
Persistent link: https://www.econbiz.de/10014302901
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Handwerk in regionalen Innovationssystemen : eine Webscraping-Analyse
Proeger, Till; Alhusen, Harm <Jr.>; Meub, Lukas; Bizer, … - 2024
Regionale Innovationssysteme (RIS) beschreiben das Zusammenwirken von Unternehmen, dem Hochschulsystem und staatlichen Akteuren, wobei die Innovations- und Wettbewerbsfähigkeit einer Region im Fokus steht. Dabei ist die Weitergabe innovativen Wissens aus dem Bereich von Forschung und...
Persistent link: https://www.econbiz.de/10015080972
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COVID-19 and telemedicine : a netnography approach
Arenas Gaitán, Jorge; Ramírez-Correa, Patricio E. - In: Technological forecasting & social change : an … 190 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014438912
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2023
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...
Persistent link: https://www.econbiz.de/10014257093
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