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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
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Search: subject_exact:"Web-Marketing"
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Internet marketing
21
Online-Marketing
21
Advertising
10
Werbung
10
Advertising planning
6
Marketing management
6
Marketingmanagement
6
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6
Psychology of advertising
4
Werbepsychologie
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Beziehungsmarketing
3
Brand management
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Data protection
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Relationship marketing
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Computerspiel
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Ethik
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Celtek, Evrim
2
Gülsoy, Tanses Yasemin
2
Topsümer, Füsun
2
Yarkin, Dincer
2
Aktan, Ercan
1
Altiok Gürel, Pinar
1
Basal, Bilgen
1
Chu, Shu-Chuan
1
Cinar, Dilaysu
1
Elci, Meral
1
Firlar, Nursen
1
Firlar, Talat
1
Habibi, Mohammad Reza
1
Horn, Anette
1
Horn, Peter
1
Kachniewska, Magdalena
1
Kang, Yowei
1
Kasemsap, Kijpokin
1
Kellden, John
1
Kilinc, Ugur
1
Kim, Yeuseung
1
Kircova, Ibrahim
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Laroche, Michel
1
Orlandic, Ratko
1
Ozupek, Mehmet Nejat
1
Richard, Marie-Odile
1
Sert, Arzu
1
Taskiran, Nurdan Oncel
1
Wrobel, Sophie
1
Yang, Kenneth C. C.
1
Yilmaz, Recep
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Handbook of research on effective advertising strategies in the social media age
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
121
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
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1
Does social media marketing improve business performance?
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 416-439)
.
2015
Persistent link: https://www.econbiz.de/10011283735
Saved in:
2
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
3
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
4
Subliminal advertising and its ethical dimensions in the social media age
Elci, Meral
;
Sert, Arzu
- In:
Handbook of research on effective advertising …
,
(pp. 368-387)
.
2015
Persistent link: https://www.econbiz.de/10011283739
Saved in:
5
Dynamic narrative alignment : rhetoric in community-driven social media management
Wrobel, Sophie
;
Kellden, John
- In:
Handbook of research on effective advertising …
,
(pp. 339-367)
.
2015
Persistent link: https://www.econbiz.de/10011283740
Saved in:
6
Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
Saved in:
7
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
8
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
9
Effective, privacy-first display advertising : ambient intelligence for online ambient environments
Orlandic, Ratko
- In:
Handbook of research on effective advertising …
,
(pp. 223-247)
.
2015
Persistent link: https://www.econbiz.de/10011283747
Saved in:
10
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
11
Corporate advertising at the age of social media
Aktan, Ercan
;
Ozupek, Mehmet Nejat
- In:
Handbook of research on effective advertising …
,
(pp. 197-212)
.
2015
Persistent link: https://www.econbiz.de/10011283753
Saved in:
12
The role of social media in international advertising
Kasemsap, Kijpokin
- In:
Handbook of research on effective advertising …
,
(pp. 171-196)
.
2015
Persistent link: https://www.econbiz.de/10011283754
Saved in:
13
Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of research on effective advertising …
,
(pp. 160-170)
.
2015
Persistent link: https://www.econbiz.de/10011283756
Saved in:
14
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
15
Augmented reality advertisements in tourism marketing
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 125-146)
.
2015
Persistent link: https://www.econbiz.de/10011283758
Saved in:
16
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
17
The organizational structure of advertising agencies and new directions
Altiok Gürel, Pinar
;
Firlar, Talat
;
Firlar, Nursen
- In:
Handbook of research on effective advertising …
,
(pp. 90-104)
.
2015
Persistent link: https://www.econbiz.de/10011283761
Saved in:
18
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
19
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
20
Gamification and social media as tools for tourism promotion
Kachniewska, Magdalena
- In:
Handbook of research on effective advertising …
,
(pp. 17-51)
.
2015
Persistent link: https://www.econbiz.de/10011283776
Saved in:
21
A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
Saved in:
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