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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Kwon, Eun Sook"
~person:"Abhijith, U."
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International journal of internet marketing and advertising : IJIMA
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Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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2
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
3
An exploratory study on information retention in social media platforms among Generation Y
Abhijith, U.
;
Rejikumar G.
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012139695
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