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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Kwon, Eun Sook"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
2
Brand image
2
Brand management
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Consumer behaviour
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Internet marketing
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Markenführung
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Markenimage
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Online-Marketing
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Social Web
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Advertising
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Markenartikel
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advertising avoidance
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attitude toward social media marketing
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behavioural engagement
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big five
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brand attitude
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brand partner quality
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brand personality
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identity expression
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Kwon, Eun Sook
Rita, Paulo
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Logan, Kelty
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Moro, Sérgio
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Wu, Linwan
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
1
The journal of brand management : an international journal
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Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
2
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
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